Sourcing that works for your business
Global sourcing connects the product a customer wants to sell with a manufacturer able to produce it to the right specification. For brands, chains and wholesalers, the decision also includes packaging, volumes and supply planning. Winpac manages these connections in a B2B model, combining development, procurement, quality control and shipment coordination. Buying power and knowledge of global manufacturers support product programs for the Israeli market. The aim is a clear process in which commercial and technical decisions are informed by the same understanding of customer needs and manufacturing capabilities.
An on-site manufacturing presence
The Petah Tikva headquarters coordinates customer relationships and the supply chain. An independent Shanghai operation handles procurement, research and development, and quality control, providing direct contact with manufacturing plants. An on-site presence allows teams to review samples, understand production processes and check products against specifications before shipment. Factory coordination depends on a clear brief, product and packaging approval, and communication between teams. It also provides a basis for assessing new technologies and materials and understanding how they could fit the customer’s product program.
Full containers, a planned route
The Back-to-Back model uses full 40-foot containers planned for a defined customer and delivered from the factory directly to that customer’s warehouse. A factory may make several items within a product family, so container planning connects assortments, product quantities and packaging. Approximately 5,000 containers a year support Winpac’s buying power. Alongside sourcing relationships and supplier exclusivity agreements, teams coordinate specifications, loading and delivery schedules. Requirements are assessed according to the product and intended use, including Ministry of Health approvals for relevant products. Management and import processes operate within ISO 9001.
Support for different business markets
Sourcing programs serve several types of business customers. An institutional distributor may need packs suited to restaurants, caterers and takeaway operations. A discount chain may seek a particular combination of assortment, format and units per retail pack. A consumer brand also needs consistent shelf presentation and products suited to its audience. Understanding these differences helps define clear factory requirements and align the product and supply program with the customer’s sales plan.
The brands behind the shelf
Company customers include established brands and distributors such as Sano, Kimberly-Clark and Shamai (Achat Shtayim!). Each has its own brand identity, assortment and supply requirements. Work is defined at the product-program level: which items are needed, how they should be packaged and what needs to be aligned with manufacturing and shipping. Commercial relationships rely on professional coordination and discretion with the customer and factory. Managing several programs calls for attention to the specification and details of each one.
From procurement to supply
Import planning begins before the order and continues throughout supply coordination. Specifications, samples, packaging approval, quality control and loading are connected stages. Teams in Israel and Shanghai bring customer and factory information together to support planning with a clear view of the process. For the customer, this connects the purchasing decision with the eventual delivery. The sourcing and logistics page introduces the full-container model, coordination and shipment visibility throughout the journey.
Full containers · coordinated end to end
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