Partners for the long term
A business partnership develops through an understanding of the customer’s market and objectives. Winpac works with brands, chains, wholesalers and distributors in a B2B model, supporting assortment development and import programs. Each customer has a different audience, sales channel and brand identity. An ongoing relationship helps establish what is needed now and what could support future activity. The work rests on listening, defining objectives and coordinating professionally among the customer, company teams and manufacturer. This forms a basis for long-term relationships and product programs that can develop with the business.
Business development and innovation
In recent years, business development and innovation have become a central focus under CEO Israel Aviav. Teams in Israel work alongside procurement and development in Shanghai to identify trends, assess manufacturing technologies and develop product and packaging solutions. A new idea is considered against a commercial need: who it serves, which channel it will be sold through and how it can be manufactured and imported to an appropriate specification. Changes to a familiar item, including its material, dimensions, fold or pack, can also address customer needs. Assessment connects the market opportunity with the ability to implement it.
Professional care in the details
Professional advice starts with product details. Materials, dimensions, units per pack and arrangements within cartons and containers affect the purchasing program and how the product is used. Winpac teams help customers understand these connections and assess options with suppliers. Decisions consider the product and its sales channel together, bringing purchasing value, practical use and shelf presentation into the same discussion. The aim is to give the customer a sound basis for selection, with a specification and product program that reflect the business’s requirements.
Confidentiality within the partnership
Working with different brands and distributors requires attention to confidentiality and business ethics. Each customer has its own development plans, commercial information and brand identity. Winpac places importance on discretion in customer activities and joint work, and on fair conduct with customers and suppliers. Trust also develops through clear communication, explained decisions and aligned expectations throughout the process. These values support professional relationships over time and give customers space to develop their assortments within a respectful, clearly defined partnership.
Service that earns trust
Ongoing service brings these elements into everyday work. Teams support the product program, coordinate details and respond to needs as they arise. When a decision or adjustment is required, the customer needs to understand the options and their implications. Courteous, effective service supports planning and progress, alongside professional advice and personal attention. For Winpac, assortment development, innovation and trust belong within the same partnership. The about page introduces the values, markets and capabilities that underpin this approach.
