About Winpac
Direct and Targeted Factory-to-Warehouse Logistics
Who are we
Who are we
Winpac is one of Israel’s leading and most influential companies specializing in the import, marketing, and distribution of disposables, food products, cleaning supplies, consumer goods, and toiletries. Since its inception, the company has served as a cornerstone for major retail chains, the institutional sector (B2B), and wholesale markets across Israel. We deliver comprehensive, end-to-end solutions—spanning from initial product development all the way to retail shelf readiness.
Our Journey & Strategic Milestones
Inception & Foundation (2007): Founded by Israel Aviav and Shmuel Eizental with a clear vision to transform Israel’s disposable and consumer goods market through uncompromised quality and logistical efficiency.
Strategic Partnership & Global Expansion (2018): To accelerate international scaling, the Sano Group (Sano-Bruno Enterprises) and Prof. Itzhak Swary (Chairman of the Board, Allied Group) entered as strategic partners. This alliance provided Winpac with profound industrial synergy, propelling the company into new global markets.
Purchasing Power & Logistical Strength
Global Scale: Winpac leverages extraordinary international purchasing power, translating into the continuous import of approximately 5,000 high-cube containers (40HQ) annually.
On-the-Ground Presence: The company operates an advanced, highly sophisticated logistical network, ensuring an agile, resilient, and highly competitive supply chain solution.
Product Portfolio & Core Categories
We offer a comprehensive, One-Stop-Shop matrix of solutions across market-leading verticals:
Disposable products and tableware for the institutional, retail, and HoReCa (Catering, Restaurants & Hospitality) sectors.
Food products – operated via our specialized subsidiary, Winfood.
Cleaning supplies, Home Care, and Fast-Moving Consumer Goods (FMCG).
Toiletries and Personal Care products.
Medical disposables and consumables.
Product development, commercial innovation, and Private Label manufacturing.
End-to-End Solutions: We deliver a complete operational envelope encompassing Research & Development (R&D), packaging design, global sourcing, and full regulatory and compliance management for Israel’s premier brands and tailored Private Labels.
Continuous Investment in Innovation: Winpac allocates millions of NIS annually to pioneer breakthrough products and establish exclusive, dedicated production lines across our global partner factories, ensuring our clients consistently receive the most advanced and high-quality products on the market.
Market Distribution & Industry Impact
Winpac's portfolio is deeply integrated and distributed across all primary market channels:
Institutional & Wholesale Sector (B2B): Direct supply to the nation's largest corporate, public, and enterprise entities.
Retail & Supermarkets: Dominant shelf presence across all leading supermarket and retail marketing chains.
Global Expansion.
Values.
Operational Excellence.
Global Growth & Logistical Infrastructure
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Direct Global Import: In recent years, Winpac has expanded its commercial reach, operating as a true global player that imports products directly from manufacturing plants to end-customers and leading companies in both Israel and the US.
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Strategic Exclusivity Agreements: The company maintains an extensive network of exclusive strategic agreements with advanced manufacturing facilities in China, Turkey, across Europe, and other key countries. These agreements guarantee supply stability, strict quality control, and a distinct competitive advantage in pricing.
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On-the-Ground Presence: The company's main corporate headquarters is located in Petah Tikva, Israel, steering the strategic framework. Concurrently, the company operates independent procurement and Research & Development (R&D) offices in Shanghai, China, enabling direct supervision, sourcing of emerging technologies, and real-time quality control.
Our Core Values
Winpac’s growth is anchored in a strong corporate culture and an uncompromised commitment to core values, which are put into practice across our long-term relationships with our employees, suppliers, and clients:
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Professionalism: A relentless pursuit of excellence, deep market insight, and the delivery of precise solutions.
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Loyalty: Building dependable, stable, and long-term partnerships over the years.
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Proactivity: Sourcing initiative, driving innovation, and maintaining business agility that enable us to stay ahead of market trends.
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Business Transparency: Fair, open, and ethical management of all trade and supply chain processes.
Standards, Quality & Regulation
We consider product quality and safety to be of paramount importance and are committed to meeting the most stringent global standards:
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ISO 9001 Certification: The company’s management, import, and distribution processes are certified and audited under this strict international quality management standard.
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Ministry of Health Approval: All relevant company products are monitored, tested, and fully approved by the Israeli Ministry of Health.
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Full Regulatory Compliance: Winpac fully complies with all mandatory regulatory, standardization, and legislative requirements both locally and globally, ensuring absolute peace of mind for our clients.
OUR SERVICES
End-to-End Solutions
A comprehensive service envelope guiding clients from first concept and characterization, through manufacturing and regulation, to retail shelf readiness
Continuous Supply & On-Time Delivery
Meticulous logistical planning - that ensures supply chain stability and rapid, delay-free product delivery
Nationwide Distribution Network
A robust, nationwide logistics and distribution network that serves leading retail chains and institutional (B2B) clients
Dedicated Account Management
Expert account managers- providing quick responses, exceptional operational flexibility, and exactly tailored solutions for our partners' evolving needs
Research, Development & Innovation (R&D)
Identifying global consumer trends to develop innovative products and raw materials - investing millions annually in exclusive production lines
Private Label Development & Design
Specialized expertise in creating private brands from the ground up, covering custom packaging design, detailed branding, and aligning products with top market standards
International Logistical Infrastructure
Managing an integrated global supply chain through our corporate headquarters in Israel, with independent procurement and quality control offices in Shanghai, China
Strict Quality Control & Compliance
Full compliance with the Israeli Ministry of Health requirements and international ISO 9001 certification- ensuring complete peace of mind and total product safety
Large-Scale Purchasing & Import Power
Utilizing corporate financial strength to import 5,000 (HC) containers annually- resulting in significant cost savings and a clear pricing advantage
SURVEY SERVICES
SERVICES
FREIGHT FORWARDING
ELECTRONIC QUEUE
MISSION
CONTAINER STORAGE
CUSTOMS BROKER
RESPONSIBLE STORAGE
PRODUCT LABELING
OUR CUSTOMERS
